Text Box: 7 Tips for High Conversion Sales Letters by Koh Kit Ngu You don't need an office for a money making enterprise today. All you really need is an adequate presence, a steady stream of qualified traffic, and a persuasive sales letter on the web. Of course, you still need to have quality product for your targeted market. Now you can apply the following 7 tips accrued over the years to let your words do the selling online 24 hours. 1. A 'Magic' Solution for Them To add 'magic' to a weight loss information product, this is some of the ways: - -Break it down into baby-steps that require extremely little effort - -Show them how can actually lose weight while still able to enjoy their favorite desserts - -Suggest foods that speed up the body's metabolism such as hot peppers Add 'magic' to your products and skyrocket your sales. The magic solutions should be believable. 2. Unique Advantage And Special Benefits Offered Give your products additional value and make it a major selling point. Add an exclusive feature, which is only available from you in your sales letters. This must be something that makes a noticeable difference to the prospect, not you. You can also boost sales by making the buying process easier, faster, safer, smarter, or better. Do everything you can to serve them in a quick and efficient manner. Make it a 'no-brainer' to order quickly, securely, and easily - like what Amazon.com does. 3. Remove Theirs Fears Reduce the fears that may be holding your prospects back from making a purchase is important. Here is suggested solutions for removing various fears: Fear of getting a product of inferior quality - Prove your claims with plenty of testimonials. Fear of not getting what they thought they were getting -- Offer a straightforward, clear, hassle-free, money-back guarantee. Fear of spending more money than they really want to - Offer to match, or beat any other price, within a specified time limit. This assures buyers that you've done everything possible to trim the fat from your price -- giving them the maximum value possible. Fear of making the wrong decision - Again, a strong money-back guarantee is your best bet. Make buying a safe, risk-free experience. 4. Offer Them Special Incentives Incentives overcome reasons for not buying. Incentives could be included: - Accessories , Bonus Gifts, and Information Products - Guarantees and Warranties - Solves A Precise Problem - Rare Offer or Opportunity Pack your sales message with as many high-demand incentives as you possibly can. Make prospects want what they sense they need. Emphasize what they'll lose by not taking action immediately. Get them to feel the pain of another missed opportunity. 5. Let Them Obtain The Benefits They Want Easily Give prospects something they can easily agree to. Get them into an agreeable spirit and mode. Win agreement early on and they are less likely to disagree with you later. Baby-step them through the buying process. The more agreeable your information is, the less likely they are to challenge it and the more likely they are to place an order because doing so seems to be an easy answer. 6. Deliver Instantly Instant delivery mechanisms allow hungry prospects to satisfy their cravings immediately, without the kind of delays common to traditional delivery channels. Instant gratification gives buyers exactly what they want, now. Now, prospect's can simply click their mouse... and get solution to their pain and problems. 7. Show Results, Not Products Focus on the results, the pleasurable benefits to the buyers. Stress 'results' and the act of selling will be getting easier. The more effective you let your prospect see themselves in the picture getting the same kind of results, and feel it, the more you'll sell. About the Author Just released! A complete web copywriting course by Robert Boduch that will teach you step-by-step how to craft out YOUR OWN powerful and persuasive sales letters. Discover the "bag of tricks" and little known "tactics" top copywriters use that'll shoot YOUR web traffic THROUGH THE ROOF! http://757copywritingsecrets.com Home